Private Label on iHerb: How Exclusive Brands Work

What Is Private Label?

Private label refers to products manufactured by a third-party facility but sold under a retailer’s exclusive brand.

In the supplement industry, this is common and does not imply lower quality.

iHerb is associated with certain exclusive brands that may operate under private-label structures.

How Private Label Works in Supplements

The typical structure includes:

1. Brand ownership entity
2. Contract manufacturer producing the formula
3. Retail platform distributing products

This differs from pharmaceutical companies that own production facilities.

For clarity, learn more about whether iHerb manufactures products directly.

Why Retailers Use Private Label

Retailers may adopt a private label to:

• Control pricing
• Maintain formula consistency
• Improve margin efficiency
• Offer exclusive products

This supports competitive pricing strategies by iHerb.

Does Private Label Mean Lower Quality?

No. Quality depends on:

• Manufacturing certification
• Ingredient sourcing
• Third-party testing
• Regulatory oversight

Example: California Gold Nutrition

California Gold Nutrition is commonly associated with iHerb and is often cited in private-label discussions.

Consumer Perception & Trust

Private label sometimes raises trust questions.

If you’re concerned about authenticity, review iHerb's credibility.

Summary

Private label on iHerb involves contract manufacturing under exclusive branding. It does not automatically imply lower quality, as production typically follows industry compliance standards.