What Brands Does iHerb Own? Brand Ownership & Exclusive Products Explained

When customers search “what brands does iHerb own,” they are typically referring to exclusive or house brands sold primarily on the platform.

Brand Ownership vs Distribution

Important distinction:

• Distribution: Selling third-party brands.
• Ownership: Holding brand rights or exclusive control.

iHerb sells thousands of third-party brands. However, it is closely associated with certain exclusive brands.

California Gold Nutrition

One of the most commonly associated brands is California Gold Nutrition.

For deeper ownership clarification, read our article Is California Gold Nutrition Owned by iHerb?

Why Retailers Develop Exclusive Brands

Retailers may develop exclusive brands to:

• Offer competitive pricing
• Control quality standards
• Increase margin efficiency
• Differentiate product offerings

This connects directly to the iHerb business model.

Are Exclusive Brands Private Label?

Some exclusive brands operate under private label structures.

Read more here: Private Label on iHerb.

How Ownership Impacts Trust

Brand ownership does not automatically mean lower quality.

Quality depends on:

• Manufacturing standards
• Testing procedures
• Ingredient sourcing

Check how iHerb's quality control is conducted.

Summary

iHerb sells thousands of brands but is associated with certain exclusive brands, including California Gold Nutrition. Ownership structures vary, and manufacturing is typically handled by certified third-party facilities.