Is iHerb Owned by Amazon? Ownership Rumors Explained

A common question people ask when researching the company is whether iHerb is owned by Amazon. This question appears frequently in searches such as:

• Is iHerb owned by Amazon
• Does Amazon own iHerb
• Is iHerb a subsidiary of Amazon
• Who owns iHerb Amazon

These searches likely occur because both companies operate in the online retail space and sell health products, supplements, and personal care items.

However, despite these similarities, the two companies are not connected through ownership.

For a full overview of iHerb ownership, see:
/who-owns-iherb/

The Short Answer

iHerb is not owned by Amazon.

The company operates independently as its own e-commerce platform specializing in vitamins, supplements, natural health products, and wellness items.

Amazon is a publicly traded multinational technology company that operates its own online marketplace. iHerb is a privately held company focused specifically on health-related products.

Why People Think Amazon Owns iHerb

There are several reasons why this misconception appears online.

Both Companies Sell Supplements

Amazon sells supplements through its marketplace, which can make some consumers assume that companies selling similar products may be connected.

However, iHerb operates its own independent online store rather than selling primarily through Amazon.

Large Online Retailers Are Often Acquired

Many e-commerce companies are acquired by larger corporations. Because Amazon has purchased several companies over the years, people sometimes assume that successful online retailers must be owned by Amazon.

In reality, iHerb continues to operate as an independent retailer.

Similar Product Categories

Both companies sell health products, but their business models differ.

Amazon is a broad online marketplace selling almost every product category.

iHerb focuses primarily on health, wellness, supplements, and natural products.

Company overview:
/what-is-iherb/

How iHerb Actually Operates

Instead of operating as a marketplace for third-party sellers, iHerb typically works directly with manufacturers and authorized distributors.

This approach allows the company to maintain control over:

• product sourcing
• storage conditions
• shipping processes

Manufacturing overview:
/iherb-manufacturing/

iHerb’s Ownership Structure

Rather than being owned by Amazon, iHerb is a privately held company.

Ownership involves:

• founders
• private investors
• company leadership

Shareholder details:
/who-owns-iherb/shareholders/

Competition Between the Companies

Although iHerb and Amazon are not connected through ownership, they do compete in certain product categories.

For example, both platforms sell:

• vitamins and supplements
• health products
• natural beauty items

However, iHerb focuses much more heavily on the wellness category.

Summary

iHerb is not owned by Amazon and does not operate as a subsidiary of the company. The platform remains an independent online retailer specializing in health and wellness products.